As part of creating awareness of the National festival of Azadi ka Amrit Mahotsav, Indiatourism Mumbai, Regional office of the Ministry of Tourism (Western & Central India), Govt of India has launched a branding campaign on the UBER Cabs in Mumbai.
This month-long campaign was flagged off on 14th August 2021 (today) Regional Director (Western & Central India) in Mumbai.
The theme of the Azadi Ka Amrit Mahotsav Campaign is “Celebrating the life of Every Indian” and “Azadi Trails”.
The messaging through this branding is – India’s 1.3 billion people are celebrating a fabulous 75 year old journey as the world’s largest democracy.
Azadi Trails – explore places associated with India’s freedom struggle near you.
In the first phase, branding has been done on 27 cabs operating out of Mumbai Airport on a pilot basis. These cabs will travel all across Mumbai, reaching a wider audience.