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Indian Tourism-Mumbai, pushes forward the Azadi ka Amrit Mahotsav with branding campaign with UBER Cabs

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As part of creating awareness of the National festival of Azadi ka Amrit Mahotsav, Indiatourism Mumbai, Regional office of the Ministry of Tourism (Western & Central India), Govt of India has launched a branding campaign on the UBER Cabs in Mumbai.

This month-long campaign was flagged off on 14th August 2021 (today) Regional Director (Western & Central India) in Mumbai.

The theme of the Azadi Ka Amrit Mahotsav Campaign is “Celebrating the life of Every Indian” and “Azadi Trails”.

The messaging through this branding is – India’s 1.3 billion people are celebrating a fabulous 75 year old journey as the world’s largest democracy.

Azadi Trails – explore places associated with India’s freedom struggle near you.

In the first phase, branding has been done on 27 cabs operating out of Mumbai Airport on a pilot basis. These cabs will travel all across Mumbai, reaching a wider audience.

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