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ARK makes its Mark…

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Cruises ahead toward new growth sectors…

There seems to be a certain buoyancy in the air. Amidst the lingering issues of the pandemic, the tourism and travel industry choose to look beyond the hurdles. One such company is the Ark Travel Group (ATG). They decided to surge ahead setting up new verticals, namely, Cruises, Tech, Journeys, Rep and based on ATG’s five pillars – Compassion, Competence, Commitment, Cooperation and Celebration. Let’s hear it from the team…

Anju Tandon – CEO – ARK Journeys

Prasad Binge – AVP – ARK Tech

Anjum Lokhandwala – founder and director – ARK Rep

Sakshi Biyani- head of marketing – ARK Travel Group

Kishan Biyani – MD – ARK Travel Group

The core unit with its colour spectrum represents our curiosity along with the diversity and the limitless range of possibility. “With this growth and expansion, it was imperative to create a unified messaging of ATG and guide the synergies of its sub-brands. The objective was to create a common story between distinct identities yet reinforce the mother brand’s consistency across all touchpoints for all the group brands.”, said Kishan Biyani, Managing Director of ATG. Anju Tandon, CEO – ARK Journeys, says she stands proud today to see the company that Arvind Tandon started decades ago has seen such a fabulous growth. She also reiterates that the primary usp of the company is that it is headed by professionals who work hand in hand with the trade, agents and partners. Anjum Lokhandwala, founder and director, ARK Rep, is confident to take the brand ahead with new tieups and brands, Prasad Bhinge, AVP – ARK Tech has some robust plans within the tech space. Sakshi Biyani, the head of marketing, has chalked out a clear path for the company from it’s logo to it’s branding and beyond.

Designed to work effortlessly across digital and physical channels, the new logo echoes a feeling of inspiration. The brand unit is a blend of the various facets of colours, each representing the various lines of business in the ARK Group also showcasing the various emotions that the brand would like to evoke with its range of services. Each of ATG’s brands brings with it endless possibilities that are ever evolving. To make ATG stand out in the travel space, a bold, colourful identity was designed to match its dynamic vision. The core symbolism of the earlier ARK Travels logo has been retained for continuity.

About author
a senior journalist, clarity coach, classical dancer, panel moderator and an eternal optimist.
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